About us

Giova Frank was founded with one clear mission: to simplify and humanize product sourcing from China — especially for small businesses and independent entrepreneurs.

Francesco and Giovanni, with years of hands-on experience in sourcing, trade, and negotiation, saw how difficult it was for European businesses to find reliable suppliers without being overcharged or misled. They believed global trade should be more accessible, transparent, and fair.

Instead of acting like distant middlemen, they committed to working directly on the ground — visiting factories, validating suppliers, and securing competitive deals. Out of this commitment to integrity and efficiency, Giova Frank was born.

Giovanni Canzano

Francesco Petretto

Founder/Director

Founder/Director